3D designs are everywhere, but not everything is made in 3D

In a world where computer generated images (CGI) can easily be found on every advertisements and posters, it is easy to assume that if a picture looks too "nice and clean" to be real, it had to be made in 3D. The picture as shown looks like lots of other phones poster out there. The difference is that it is not made in 3D at all, what you are seeing is a real photo and not a computer generated image of a phone.

Almost every product you see in advertisements, ranging from cars to cleaning products to computers and phones and even fast food are made in 3D. While 3D is the standard to produce anything with relative ease, there are some who would still prefer a manual and more practical method.

Serial Cut Studios is one of them. It is a company based in Madrid, Spain. Serial Cut Studios doesn't make use of 3D software to create a "3D" product advertisement, instead relying on a simpler and more hands-on method, literally. They use paper crafts. So a typical Serial Cut advert would be made with paper, lit up in a studio and photographed. Really simple method with an awesome realistic result. So even if you don't use or don't know how to use 3D, a bit of imagination and ingenious thinking will still get the job done.



Source: Serial Cut